Selling on the Web

Technology & E-Business Expansion: Why You Must Integrate Your Website with Your Back Office System

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Published on Progressive Distributor Magazine (see PDF)Most companies agree that a website is a strong sales vehicle that can drive increased sales. However, after investing a substantial amount of money in building an elaborate Website, the disappointment settles in when they begin to realize that their website does not produce the results they hoped for, and that it does not match their needs and expectations. What people fail to realize is the fact that having a beautiful Website does not guarantee an increase in sales, and will not improve efficiency or customer relationship management effectiveness.

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Technology & Business Expansion: Matching Your Data Systems to the Business Growth Needs of Tomorrow

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Fueling the high growth rate for retailers and manufacturers is a flurry of mergers and acquisitions. In today’s world of mergers and acquisitions, and heavy usage of the Web, companies are facing a new reality. Software that meets the company’s needs now will not be effective after a new acquisition takes place, or if sales substantially increase as a result of using the Web.