Selling on the Web

Selling on the Web

Technology & E-Business Expansion: Why You Must Integrate Your Website with Your Back Office System

Published on Sideroad.com (see PDF)

Published on Progressive Distributor Magazine (see PDF)Most companies agree that a website is a strong sales vehicle that can drive increased sales when selling on the web. However, after investing a substantial amount of money in building an elaborate Website, the disappointment settles in when they begin to realize that their website does not produce the results they hoped for, and that it does not match their needs and expectations. What people fail to realize is the fact that having a beautiful Website does not guarantee an increase in sales, and will not improve efficiency or customer relationship management effectiveness.

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Technology & Business Expansion: Matching Your Data Systems to the Business Growth Needs of Tomorrow

Published on Sideroad.com (see PDF)

Fueling the high growth rate for retailers and manufacturers is a flurry of mergers and acquisitions. In today’s world of mergers and acquisitions, and heavy usage of the Web, companies are facing a new reality. Software that meets the company’s needs now will not be effective after a new acquisition takes place, or if sales substantially increase as a result of using the Web.

For a deeper dive into selling on the web, explore Shopify’s comprehensive guide on optimizing your e-commerce site. This resource provides practical tips on enhancing user experience, leveraging SEO, and implementing effective marketing tactics to drive traffic and sales. By applying these strategies, you can transform your website into a powerful sales engine. Learn more and start optimizing today: Shopify’s E-Commerce Guide.

Dani Kaplan

As the founder and driving force behind SMC Data Systems, I bring over 40 years of dedicated experience in empowering mid-market companies through transformative ERP solutions. My journey began in 1980 when I established SMC with a vision to revolutionize how businesses handle their operations through advanced technology. Today, as a trusted advisor in ERP software, supply chain management, and warehouse automation, I am passionate about helping companies achieve operational excellence and substantial ROI. SMC Data Systems, under my leadership, has been a proud representative of VAI’s integrated ERP software, leveraging IBM Cognos Analytics to deliver real-time insights that drive efficiency and growth. Please connect with me on LinkedIn at Dani Kaplan